“Luck ‘o the potato” and “Taste of Spring” promotions will inspire shoppers and increase sales of America’s number one side dish
San Francisco, CA (February 16, 2017) – Fresh Solutions Network®, LLC announced today its seasonal, in-store promotions for retailers to celebrate the potato lover’s favorite holiday and the upcoming freshness of the spring season with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.
What better day to celebrate potatoes than St. Patrick’s Day, the ‘feast day’ in honor of Ireland’s Patron Saint. On this same day, there is also said to be a centuries-old custom of Irish-American gardeners planting potatoes in their gardens to commemorate their love of Ireland’s main crop before the Irish Potato Famine. Side Delights® “Luck ‘o the potato” promotion will celebrate consumer’s favorite side dish by drawing them in-store and driving potato sales throughout the month of March. QR codes will provide shoppers with a simple, classic Irish recipe that captures the spirit of this food-focused holiday.
During April and May, Side Delights® potatoes bring the energy of spring indoors to help boost potato sales with the “Taste of Spring” promotion. The display and signage feature bright, colorful potato graphics and a fresh, healthy, Potato Spring Salad recipe to upgrade any spring meal. QR code on in-store signs take shoppers to this recipe, boosting total basket ring with the other fresh recipe ingredients.
“We are creating continued momentum of potato sales with our seasonal-themed promotions,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “A new generation of shoppers are embracing potatoes, and Side Delights® Potatoes offer convenient, healthy, tasty options that offer an endless variety of potential menu items for every holiday and season.”
Potatoes are America’s #1 favorite vegetable and research shows that shoppers are looking for new recipe ideas to spark their cooking creativity.
These eye-catching and innovative in-store promotions are available by contacting your Fresh Solutions Network partner.
Sources: *2013 Hearth, Patio and Barbecue Association (HPBA) Study. **2015 US Potato Board, Consumer Attitude and Usage Study
About Fresh Solutions Network®, LLC: Fresh Solutions Network is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network partners include: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mac Farms (Lake Wales, FL).