Side Delights® Roastables product line to compete in PMA’s Product Impact Award Finals
September 28, 2015 – For the second year running, Fresh Solutions Network has been named as a finalist in the PMA Impact Awards for Excellence in Packaging for their innovation and creative excellence with the Side Delights® Roastables potato product line.
The Produce Marketing Association reported that 57 companies submitted 71 entries. The Impact Award Committee reviewed each entry and has selected twenty packaging submissions as finalists for 2015.
According to Kathleen Triou, President & CEO for Fresh Solutions Network, “the Roastables potato line was introduced in 2015 with the goal of being one of the most flavorful yet convenient ways to enjoy potatoes. With Side Delights Roastables potatoes, consumers can add bold, unique seasonings sourced from around the globe to create healthy, delicious potatoes bursting with flavor!”
“Consumers crave new ways to prepare their favorite side dish (potatoes!), and growth of the value-added potato segment is outpacing the category,” said Triou. “The Side Delights Roastables packaging is visually exciting and features contemporary, bold graphics and appetizing photography that grab shoppers’ attention. The cardboard sleeve over ready-to-cook metal tray enhances merchandising impact, the promise of convenience (no clean up) and amplifies the exciting new seasoning salts inside…all designed to stimulate consumer trial & keep them coming back for more.” Roastables are available as Rad Little Reds, Awesome Little Yellows and combo pack carrying both red and yellow petite potatoes.
“We are excited about being chosen as a finalist for this prestigious award. We see packaging as an important element for increasing the consumer’s engagement in the potato category, especially when packaging may be the only way for consumers to judge the quality and flavor potential of the product contained within. High marks for our packaging translates to better sales on the shelf for our retail customers.” said Triou.
“We look forward to translating recognition of our packaging excellence into expanded distribution and sales of the Roastables potato line during the coming season,” said Triou.
To see the full line-up of convenience-focused potato products, visit: www.SideDelights.com.