SIDE DELIGHTS® “ADOPT A POTATO FARMER” RESPONDS TO SHOPPERS SEEKING LOCALLY GROWN PRODUCE
Side Delights® partners with local food bloggers to tell the story about their potato farm and share favorite potato recipes
San Francisco, CA (September 16, 2019) – Side Delights® announced today the “Adopt a Potato Farmer” program to generate grassroots awareness with food bloggers and their audiences to the importance of the locality of each partner in Fresh Solutions Network. The program paired regional food bloggers with Network farmers to share their stories about growing Side Delights® potatoes. In turn, the blogger shared their stories and farm favorite recipes with their audiences across their website, Instagram, Pinterest, Facebook and Twitter channels targeting in excess of 2 million views over the next 60 days. Locally grown produce helps to ensure sustainable growing practices, increased freshness, and a smaller carbon footprint resulting from reduced shipping. With the ongoing education about the advantages of sustainably grown produce, shoppers are seeking quality products which are locally grown, wholesome, and delicious.
Each blogger conducted an in-person interview with a regionally relevant farmer from the Fresh Solutions Network. The blogger’s interview covered topics like ‘Family farming history’, ‘Why potatoes grow so well in your soil type’, and ‘What makes you passionate about farming potatoes?’The stories from these interviews are published now on each of the blogger’s sites. Each post includes a signature recipe with photos using Side Delights® potatoes. Each blogger’s story is amplified by their social media sites as well as Side Delights® social media.
Some examples of blogger stories include:
Kristy Still’s blog, Mommy Hates Cooking, featured the following post about her interview with fifth-generation farmer Kelly Grotte, from MG Farms, who farms for NoKota Packers in North Dakota: https://www.mommyhatescooking.com/crash-hot-potatoes
On the Simple Parent blog, Mariah Moon posted a recipe “The Best Potato Salad,” which was shared with her during her interview with Kathy Michael-Sponheim, from Michael Family Farms. This recipe is especially meaningful as it is from Kathy’s mother’s family recipe library: https://thesimpleparent.com/best-potato-salad/
Amber Edwards at BusyCreatingMemories.com, who grew up on a farm herself, interviewed Jill Crapo-Cox, a fourth-generation Sun-Glo of Idaho farmer, and shared her brother’s recipe for the “Best Homemade French Fries: Cast Iron Skillet Fried Potatoes”: https://busycreatingmemories.com/best-homemade-french-fries/
“Busy shoppers are looking for healthy, convenient, and practical solutions to family meals. Meals create family memories which are elevated when the produce is grown where it matters,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “These bloggers were able to experience first-hand how Side Delights® potatoes go from farm to fork and are now sharing that knowledge with their audiences and grocery shoppers.” For more information on Side Delights® products, programs and recipes, visit SideDelights.com.
For additional interviews, visit the links below:
About Fresh Solutions Network®, LLC: Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners include: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).
Contact Information: Kathleen Triou, (209) 627-6800, firstname.lastname@example.org
- Recipe photos by Kristy Still, Amber Edwards and Mariah Moon
- Side Delights logo